Effective Bid Writing Training course
Every bid, tender or proposal should make a persuasive case. Make yours the one that evaluators can’t ignore.
Our bid-writing training course has a 100% recommendation rate.
It typically delivers a multiple return-on-investment on the very next bid opportunity.
Call us on +44 (0)20 3137 3300 to see if your bid teams could benefit from our course.
Is this your challenge?
Your team has spent weeks crafting a proposal. The stakes are high. The solution and the numbers look good.
But when the results come in, you’re in second place (or worse).
It’s not because your solution wasn’t strong. It’s because your bid didn’t score highly enough.
It probably wasn’t sufficiently persuasive. The case wasn’t clear.
The solution
Our course doesn’t just teach people how to write bids.
It rewires how your team approaches bids.
- From compliance to compelling: every section earns marks
- From generic to tailored: speak the evaluator’s language
- From hope to certainty: proven methods that consistently deliver wins
This isn’t theory.
It’s practical battle-tested expertise from someone who’s been in the trenches.
Why it works
It works because it provides a practical framework to create consistently winning bid content.
From competent technical content to a strong persuasive case.
- 100% of delegates recommend this course
- Designed for teams competing in high-stakes tenders
- Delivered by a practitioner who has helped enterprises consistently win multiple contracts from £10 million to nearly £1 billion
It’s an investment that pays for itself on your next successful bid.
And delivers value for years to come.
What you’ll experience
- Interactive sessions: Real-world examples, exercises, and feedback
- Tailored content: Adapted to your sector and challenges
- Flexible delivery: In-person (1 day) or virtual (2 mornings)
Specifically delegates will learn to:
- Position technical responses in the context of real client need
- Structure responses in a clear and persuasive way
- Apply practical techniques to make the content more engaging, more consistent and easier for evaluators to score highly
The live-online option uses the same two-teams-for-exercises, visual-build-up-on-a-wall methods that we deploy in a classroom. This means even teams that can’t be in one place have a truly engaging experience.
Who’s it for?
Which sectors and organisations?
Any organisation that bids for complex opportunities. Private or public sector. Clients include:
- Rail operators
- Construction and engineering contractors (mid-tier and tier-one)
- Supply-chain partners for contractors
- Architect and other built-environment professional services
- Global technology outsourcers
- Facilities management providers
- Strategy consultancies
- Property management groups
Including:
- Regional providers through to global operators
- Individual companies and bidding consortia
- Working on private or public sector opportunities
Which roles?
Delegates range from bid assistants through to managing directors.
We’re flexible but the greatest impact is when these three groups attend as one team:
- Client-facing people– e.g. account lead/pursuit lead (bringing client insight)
- Solution people – e.g. planners, technical architects, designers etc
- Bid people – writers, editors, bid project managers
…along with an executive champion and sponsor.
Which geographies?
We’re based in London and the course is designed for those bidding in English.
But we’ve run courses/hosted delegates across Europe, North & South America and Asia.
Proof it works
Example (and typical) feedback:
Personally it was the most helpful training I have ever had.
Their bid-writing training course offered more than just a useful set of tools. It helped us fundamentally rethink our approach to writing bids – and we can measure the value it delivered in the work we have won.
Fantastically clear and easy to follow.
High impact.
All good – no fluff or filler.
Jonny Sherwin delivered a seamless guide of how to make bids pack a punch.
As someone from an operational background and relatively new to the bid team, this was a really useful and insightful bit of training.
The formulas for developing persuasive and engaging content were really useful.
Best remote experience I’ve had and would willingly take this option again (live-online)
Impact on wins
- Most organisations have seen an immediate win attributable to the course.
- Because of the value realised – almost every organisation has commissioned repeat courses for new staff or to refresh teams after a few years.
Measurable impact on scores
The client’s feedback repeatedly cites the clarity and quality of our ITT response. I’m proud of the way we articulated our offer and Propozition’s measurable contribution to this appointment – our latest major win.
Managing Director of a tier-one contractor
Here, every bid answer scored 20% higher than the runner-up bidder who was also the incumbent provider.
Secure the benefit for your teams
Can we help you achieve similar immediate and consistent success with your bids, tenders and proposals?