02 Aug Propozition helps Laing O’Rourke win £300m ‘Cheesegrater’ tender
The Leadenhall Building (or the Cheesegrater as it has become known) was identified as not only a new landmark building for the City of London but also a ‘must win’ project for Laing O’Rourke.
The building’s sophisticated ‘everything on show’ architecture and complex construction method would require exceptional engineering capabilities. That is why it was so quickly identified as a valuable potential showcase for Laing O’Rourke’s engineering capabilities.
The opportunity also attracted the UK’s other leading building contractors making this an exceptionally competitive four-way tender competition.
Laing O’Rourke engaged us to:
- Shape the key messages and win themes for the tender response
- Ensure that the written submission consistently reflected and evidenced these themes
- Draft a compelling executive summary
- Build the face-to-face presentation
- Prepare the team for the final interview
The bid was successful.
Propozition played a vital role in helping us win the Leadenhall Building tender.
In our very first session, they focused the team in on what really mattered to the prospective client, identifying three key messages which they helped us to drive relentlessly through every part of our tender response.
They wrote a plain-speaking executive summary which was carefully pitched to engage a diverse client readership without dumbing down the technical content.
They also prepared us to deliver a knockout final presentation.
However tight each deadline, I knew I could always rely on them to come up with the goods.
My team and the wider company can take real pride in this very persuasive tender submission, the quality of which directly influenced the client’s decision to appoint us.
Propozition can add this bid to the list of more than a dozen major projects they’ve helped us win over the years.
Andy Butler
Director
Laing O’Rourke