Propozition helps JLL win strategic Government Property Agency (GPA) partner role - Propozition
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Propozition helps JLL win strategic Government Property Agency (GPA) partner role

GPA Birmingham

Propozition helps JLL win strategic Government Property Agency (GPA) partner role

We’re delighted to have contributed to Jones Lang LaSalle (JLL) winning the role of strategic Workplace Services Performance Partner to the UK Government Property Agency (GPA).

This follows a robust and comprehensive procurement process managed by Crown Commercial Services.

Propozition’s role supporting the JLL bid included:

  • Distilling the proposition
  • Shaping and producing the presentation content
  • Helping the team rehearse and prepare to deliver the final scored interview


This was the first time JLL has worked with Propozition.

We were impressed that, early in our first proposition workshop, Jonny Sherwin and his team were able to crystallise our offer into a clear and distinctive message that we could carry through the bid submission and into the presentation.

This aligned our bid and team behind a singular purpose – which proved pivotal in our success.

Michael Owen
Sales and Solutions Development, Senior Director


We already had a really strong team working on GPA, backed by some world-class in-house capabilities.

Jonny helped my team design and deliver the presentation that immediately grabbed the audience’s attention – despite strict procurement rules around content and format.

The very high score reflected an intense team effort.  It’s no surprise that we are already working with Propozition on our next opportunity.

Steve Lawlor
Divisional President, Work Dynamics


The challenge was to ‘land’ the value of JLL’s distinctive approach in a short presentation we had to pre-submit with the bid and deliver live, just a few days later.

We’ve hugely enjoyed our first engagement with JLL and are already working together on the next.

Jonny Sherwin
Managing Director


JLL news release

The contract was procured under RM6168 Estate Management Services Lot 7 through Crown Commercial Services.

Image credit: Wates Group